Work from Anywhere - Part I
We see the advice everywhere... how to run an ‘automatic’ online business OR build and sell your business and retire early OR grow a high performing investment portfolio with ‘passive income’.
You can achieve a location-independent business, but it comes down to what you do well - That Sorted Life
Any amount of entrepreneurial experience quickly teaches you that there is no such thing as a business that generates profits without active managing or running of the business. Granted a handful of entrepreneurs pull off passive/automated businesses but the vast majority don’t.
We’re led to believe that achieving this self-running business nirvana is all about great systems, but in truth, an effective business comes down to the individual – it’s about what you do well. It is possible to design and run a business that is location-independent, achieving that requires following five steps, we’ll look at the first three in this article.
Step 1. Get Connected.
It’s essential to get connected with others who’re already running businesses that run remotely – this shifts your mindset as you see evidence that the business you’re trying to design isn’t abnormal. You don’t want to put yourself in a situation where you’re trying to visualise and set up a ‘work-from-anywhere’ business yourself without others to reference.
Additional Resources:
Check out these 30 Tips on Remote Lifestyle and Design from our friends at the Toptal Network
It becomes business-as-usual to own a location-independent, global business when everyone else around you has one too.
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Connecting with others is always the most critical first step to building a location-independent business – it'll return 100x results as compared to trying to go it alone right out of the gate. |
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Step 2. Know Thyself.
Your business should serve as a vehicle that brings you to a desired destination. As counterintuitive as it may seem, you want to put your ideal life first, and then set up your business to serve that.
This begins with knowing and loving your best self and making an commitment to the person you’re going to become (come hell or high water). This is about making decisions in all facets of your life today to align with the person you’re committed to becoming.
If you give this the time, energy and focus it demands, you’ll pursue a business best suited to you and your unique talents, skills and passions and you’ll execute that business in a way that serves people who share your passions.
You cannot build a business that creates market attraction without connecting the dots between your passions and your customer’s passions because ultimately, you don’t get paid for doing what you love. You get paid for doing what your customers love.
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You don’t get paid for doing what you love. You get paid for doing what your customers love. |
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Step 3. Know Thy Customer.
If you could be travelling around the world running a business you love, you need to ask yourself: “Who would be my ideal customer?”
This question is the fundamental question to ask in order to get clear on who you most want to serve, this in turn creates an opportunity for you to understand their needs and wants intimately as well as examine what desired gains, or undesired pains your business is well positioned to address.
If you think about a plug and a socket as a metaphor for connecting to your market – you’ll appreciate that you won’t be able to power up your business if the plug you’ve got in hand, doesn’t fit the socket that’s available.
It’s that book you painstakingly wrote that nobody wants to buy, it’s your niche freelancing service that nobody wants to pay you for.
The only way to avoid a situation where you’ve got a product or service that nobody wants to buy is to understand your market well enough to *know* what they want to buy. It’s MUCH easier to sell someone something they already want to buy, then to try to get them to buy something you want to sell.
Recap.
Start by ensuring that you’re in the right context, i.e have you set your business up to be in Flow by connecting with people and organisations who share a passion and model for remote working and are already in Flow themselves?
Knowing yourself is about getting clear on your “North Pole” – understanding your customer is the equivalent of getting clear on your “South Pole”. As long as you have these two elements, you will create magnetism, Flow and attraction.
